We hope you’re enjoying our series highlighting some of our sign artisans! Today, we want to highlight one of our newer VPs of National Accounts, Daina Bailey. Daina is a seasoned expert when it comes to all things signage and brand strategy. She joined our team in February of 2020 and has quickly proved herself to be a tremendous asset for our company, particularly when it comes to Wyndham-branded and Motel 6/Studio 6 hotels. Learn more about Daina via our interview below!
Q: Where are you originally from? And where do you live now?
Daina: I am from Sedgwick, KS. There were 28 of us in my high school senior class. I now live in Wichita – the largest city in Kansas.
Q: How long have you been in the sign industry? And/or with HOTELSIGNS.com?
DB: I have been in the sign industry for 27 years and with HOTELSIGNS.com since February 2020!
Q: What’s the most rewarding part of your job?
DB: Meeting clients from all over and helping them help their guests/visitors navigate their way. No one wants to feel lost, and we help to solve that issue.
Q: What does a normal day as a sales rep look like?
DB: Speaking to clients & answering questions. Throw in some ADA knowledge, brand knowledge, plan review, estimating, materials suggestions, and you have a full day.
Q: What’s something you’ve learned since being in the hospitality industry?
DB: You can open a hotel without drapes, lobby furniture, or shower curtains – but you can’t open a hotel without signs! Certain signage is required for hotels to obtain their CO – Certificate of Occupancy.
Q: What’s one thing hospitality professionals don’t often know about signs?
DB: The rules & regulations of ADA compliant signage. That is where we come in. We are experts in the field and ensure all signage manufactured and sold is ADA compliant. We guarantee it!
Q: Imagine you had unlimited money and could go anywhere for a week: where would you go and why?
DB: A trip on the Orient Express sounds exotic and luxurious. Definitely on my bucket list!
Q: Outside of helping clients get the best signs ever, what do you enjoy doing?
DB: Traveling, seeing beautiful landmarks, and some fabulous hotel designs.
Q: Favorite travel destination?
DB: I love France! My last trip there included a dinner cruise on the Seine, amazing seats at Moulin Rouge, and a very memorable dinner at a fondue restaurant with friends where you were only allowed to drink wine out of glass baby bottles. Strange – but we wanted that French wine, so we went with it. It was so wonderful that I wanted to share a photo with all of you!
Q: What travel accessory can you not do without?
DB: Noise-canceling headphones & my iPad for movies and games. I am addicted to Word Seek!
Thank you, Daina, for your time chatting with us and the energy you channel to helping hospitality customers secure affordable, attractive, and ADA-compliant brand-specific interior signage. We love the enthusiasm you bring to everything you do! Daina is well-versed in all things signage, especially when it comes to Wyndham, Studio 6, and Motel 6 properties, so make sure to reach out to her to get started with your next project!
Want to work with awesome sign artisans like Daina, Joy, Sandy, Dyta, and our ever-growing sign army (Well, of course you do!) Apply for one of the open positions at our parent company!