As 2025 comes to a close, interior hotel signage is a critical balance: it must be 100% compliant and functional while also being beautiful and memorable. This year, HOTELSIGNS.com has seen exciting trends emerging across hotels and hospitality spaces, from boutique properties to major brands. Here are the top trends that shaped 2025, blending regulatory adherence with high-end design.
1. Incorporating Your Hotel Logo
Properties are integrating their hotel logos directly into interior signage to create a cohesive guest experience and reinforce brand identity in every space. Including the hotel logo or other branding elements on wayfinding and guest room signs transforms signs into brand touchpoints. HOTELSIGNS.com offers custom solutions to seamlessly incorporate your logo throughout your property.
2. Longer, Vertical Room Number Signs
We’re seeing a growing preference for longer, vertical signage, especially for room number signs. Properties often request the hotel logo or brand mark at the top, creating a striking and consistent look throughout corridors. While this elongated design adds visual interest, compliance with the ADA is non-negotiable. Your room number signs must still meet federal contrast, tactile text, and braille requirements, even when integrating a logo or vertical layout.
A Borderline Room Number Sign (BDL-RN83) displaying “202,” mounted on a neutral interior wall beside a modern wall sconce. The sign features a White Elm (W14) faceplate layered over Marine Blue (65) backers, highlighting a clean, contemporary wood-grain aesthetic.
3. Wood Grains and Metal Finish Hotel Signs
Materials continue to play a major role in hotel signage. Properties are requesting natural wood grains and metals to add warmth, texture, and a premium feel that elevates the guest experience. These finishes create an upscale atmosphere while remaining durable and low-maintenance for high-traffic hospitality environments. This ensures your investment continues to elevate the guest experience for years, reducing the need for costly replacements. HOTELSIGNS.com offers a variety of finishes to help each property achieve its desired aesthetic.
4. Regional and Themed Hotel Signage Design
Hotels are increasingly looking for signage that reflects their location and regional character. A property in the West may request western-inspired design, while coastal hotels prefer nautical touches. Mountain lodges seek rustic elements, and urban properties lean toward contemporary industrial styles. We help clients translate their geographic or thematic vision into custom signage that enhances the guest experience and creates a sense of place.
A Midtown 4-Line Directional Sign (MID-D611) mounted in a hotel elevator lobby, listing Elevators, Lobby, Parking Garage, and Restrooms with left-facing arrows. The sign features a Marine Blue (65) faceplate with Silver (54) accents, creating a clean, modern wayfinding system against a natural wood wall.
5. Restaurant and Dining Area Signage
Both hotel brands and individual properties are investing in updated signage for breakfast and dining areas. Bold, eye-catching restaurant hours signs and directional markers draw attention to these revenue-generating spaces while enhancing the overall guest experience. Effective dining area signage helps guests navigate amenities while reinforcing your property’s style.
A custom 3D room number sign featuring raised “328” numerals and braille, displayed on a rounded plaque suspended from a matte black hanging mount. The sign combines a White (02) faceplate with Spanish Leather (17) sides and Black (37) tactile lettering, creating a warm, modern hospitality aesthetic beside a dark wood door and indoor greenery.
6. Dimensional and 3D Signage Solutions
Dimensional and 3D printed signage continues to grow in popularity, offering hotels unique ways to add depth and visual impact. Featuring raised letters or projecting profiles, these signs create depth and shadow, making them easier to spot from a distance and at oblique angles. This enhanced visibility improves wayfinding clarity, helping guests navigate visually busy lobbies and corridors with greater speed and ease. These solutions allow properties to incorporate custom elements in lobbies, corridors, guest rooms, and dining areas—enhancing both style and functionality. Three-dimensional signs create memorable first impressions and help key areas stand out in visually busy spaces.
Looking Ahead to 2026
In 2026, hotel signage will continue to blend function, style, and innovation. Expect more custom designs that reflect each property’s unique identity, creative dimensional elements, and materials that elevate both aesthetics and guest experience. The focus will remain on creating cohesive brand experiences that guide guests intuitively while making lasting impressions. But remember: Style should never compromise ADA compliance. At HOTELSIGNS.com, we specialize in helping hotels of all sizes deliver signage solutions that are practical, beautiful, and guest-friendly.
Whether you’re refreshing lobbies, corridors, dining areas, or guest rooms, our team is here to guide you every step of the way.
See the difference our signage makes. Contact HOTELSIGNS.com today to get started on your hotel signage updates!
About Dyta
Dyta Kodirun, a national account manager at HOTELSIGNS.com, brings a unique perspective to the signage industry. Since 2013, she’s witnessed the meticulous process behind each handcrafted sign, from design to installation.
Her love for detail shines through, not only in her work but also in her hobbies – putting together puzzles and exploring nature with her canine companions.
